Projects topbanner about desktop 01 5be16c04ba9a48b9cc42b5a28c7080fb20a9d8b134d2b9bc98d8031430b54fa6

Our expertise and proven processes mean we can amplify your project’s appeal to ensure success. We’ll help you connect with your buyer, maximise your sales and achieve your business goals.

Through careful planning and expert marketing, we achieve enhanced sales results. We also offer support to both developers and buyers throughout the process to ensure everything runs smoothly, with a focus on 4 main service areas:

Pre-Planning

  • Market research
  • Development site assessment
  • Unit mix optimisation
  • Territory guideline compliance
  • Management of the development approval process

Marketing and Communication

  • Strategic advertising and marketing
  • In-depth reporting at all stages
  • Brand identity
  • A full suite of engaging marketing materials

Sales

  • Prospecting and buyer identification
  • A high impact public launch
  • Intrigue marketing campaigns
  • Proactive marketing to our buyer database
  • Comprehensive development training for all salespeople

Ongoing Support

  • Assisting buyers in arranging finance for settlement
  • Educating buyers on strata and renting investment properties
  • Arranging final inspections and ensuring processing of payments
  • Generating high pre-sales, which leads to earlier building commencement and faster settlement
  • Attendance of the first strata meeting to help answer questions

Team projects cdf53514bcd3a509f5170cb490664257709ae1a568c8419ef74025025efff7bf

As a multi-disciplinary team of experienced real estate professionals, we’ve been leaders in the marketing and sales of residential developments in the ACT area for over 20 years. Our knowledge and experience, commitment to great client experiences and creative marketing expertise mean we can add value at every stage of your project.

WAYNE
HARRIDEN
 
Projects about desktop wayne ab75f55c71ccd68ef954b046094d666fadf2819d47958e253fd851e630ac0b9d
CASSANDRA
CUMBERLAND
 
Projects about desktop cass d51f55652599f0ff90fcedf221a48f19e70123a5eeb67fa5f25cd8184f985111
DAVID
SHEARER
 
Projects about desktop david bc2a7310bbff2ad7dd6a873a9578279ecf1534d9ca9a474adbc0301410b48c16
JACK
MASON
 
Projects about desktop jack 334dcdb2a072651ed3f3e6cc3471661fe408c9b6e20a33733ecd535ae249c80f
BREE
PARKER
 
Projects about desktop bree f1d78fca13fd039094b5f103d0befa84ab8df22d3d7e15311a5539cd02cc55cc
SHERYLL
MANGUBAT
 
Projects about desktop sheryl 3cb7faac45ea3014ea4d2e3ec4bd0eab019c2d95b33c827f4978be09fe27e5a6
WAYNE HARRIDEN
Director, Project Marketing

Wayne leads a dedicated team responsible for the project marketing & management of a large percentage of new developments in Canberra, working with leading builders, developers and government to ensure that they achieve the best possible results for their stakeholders. His extensive experience and knowledge has given him the ability to identify what will give individual project developments the greatest chance of success. He also provides advice and manages sales for the Land Development Authority.

CASSANDRA CUMBERLAND
Assistant Director, Project Marketing

Cassandra started with the Independent property Group in 2004 working alongside Wayne Harriden & was quick to establish a name for herself within the company wining multiple awards, moving into her current role as Assistant Director of Project Marketing in late 2015. Cassandra has developed a great understanding of real estate from new developments and land releases to the established market. Her commitment, passion & exceptional relationships within the industry have allowed her to build a long term Career within the industry.

DAVID SHEARER
Director Project Planning

As the Head of Project Planning, David works with Independents' clients to advise on development feasibility & planning related issues. He has continued his education and understanding of the planning and development process, and now focuses on planning, feasibility and design issues. David's advice, assistance and knowledge is often the edge in a very competitive market.

JACK MASON
Project Manager

Jack Mason is a highly enthusiastic and driven real estate professional. Jack is an Associate Member of the Australian Property Institute with Certified Practicing Valuer status. His Valuation experience combined with his sales ability made the perfect fit for the Independent Project Marketing Team. He is particularly savvy in identifying points of difference over the competition and executing the marketing strategy to the specific target market. Jack believes that even in a poor market there are 'sell out' opportunities by giving the market a reason to purchase.
BREE PARKER
Project and Media Marketing Manager

With a background in real estate sales, new business, account management and property marketing & advertising, Bree brings an extensive level of sales and marketing experience to the Independent Project Marketing Team.

Having worked strategically across digital and print advertising, mobile campaigns and social media, Bree has the knowledge to drive results focused marketing and campaign management of multi-unit projects and residential properties. Bree is highly motivated, reliable and personable enabling her to quickly build rapport with her clients and prides herself on her long standing relationships.

SHERYLL MANGUBAT
Project Communications Officer

Migrating to Australia in 1986, Sheryll Mangubat has seen Canberra expand in size and beauty. Having honed her exceptional customer service skills in Hospitality and Telecommunications, Sheryll has shown a great aptitude as Independent Project Marketing’s Project Communications Officer.

Sheryll provides progress reports to off-plan purchasers, assists with inquiries and coordinates events for the Project Marketing team.

Still learning the ropes in the Real Estate industry, Sheryll has proven herself to be a proactive member of the team.

ERYNE SMITH
Project and Media Marketing Co-ordinator

Eryne started with Independent Property Group in 2013 working in our Accounts team. Right away Eryne showed incredible attention to detail and ability to learn. Thanks to those skills Eryne won several awards including our company’s annual ‘Encouragement Award’.

After 2 years with the Accounts department Eryne has now moved on and joined Projects. Currently working as the Project & Media Coordinator, Eryne's efficiency and dedication each and every day has made her a valuable member of our team.